Hawthorne Executive Search

Core responsibilities will include:
• Plan and execute acquisition marketing campaigns—including online (search, affiliate, banner) and offline channels (print, TV, direct mail)
• Perform marketing campaign analysis to identify most efficient channels and vehicles, and segment based on quality of customers acquired
• Plan and execute CRM Email Marketing campaigns, including testing and analysis
• Plan and implement delivery of targeted offers to reduce attrition and drive purchase of higher margin products
• Support development and implementation of other retention programs, including rewards program and relationship-building efforts
• Manage and optimize Pay-per-click Search Marketing to drive both acquisition and retention