Hawthorne Executive Search

Responsibilities


• Own overarching CRM strategy across all customer touch points (email, site, catalog, store)
• Develop and manage customer segments to monitor the health of key segments
• Employ customer retention marketing strategies tailored to customer segments to improve engagement and customer loyalty
• Develop and manage a customer loyalty program
• Optimize catalog performance
• Manage customer campaign and lifecycle management
• Provide strategic direction for the email marketing team
• Drive overarching customer retention strategy
• Develop and manage customer segmentations to monitor the health of key customer segments
• Employ customer retention marketing strategies tailored to customer segments to improve engagement and customer loyalty
• Develop and manage a customer loyalty program
• Provide strategic direction for the email marketing team
• Track, measure, analyze results, and report them back to the business
• Create a process to learn from experiments and implement best practices