Hawthorne Executive Search

STRATEGIC PLANNING
• Set strategic vision for the site and the consumer value proposition
• Define and steward the brand
• Responsible for the overall P&L, including net revenue, gross margin, and contributed profit

NEW CUSTOMER ACQUISITION
• Identify key acquisition strategies to aggressively but efficiently drive growth, including offer strategy
• Make spending decisions across a range of marketing channels, partnerships, and customer segments
• Highly metrics-driven analysis of channel performance and program results

CRM/RETENTION
• Harness the data to carefully understand customer lifetime value and underlying purchase behavior
• Define strategies to maximize customer retention and lifetime value, including loyalty programs
• Oversee CRM efforts, including email marketing and offer testing

ASSORTMENT PLANNING AND MERCHANDISING STRATEGY
• Articulate the assortment strategy and drive expansion
• Develop effective pricing and merchandising strategies to maximize contributed profit

ONLINE MERCHANDISING
• Define strategies to optimize the on-site shopping experience, and partner with the User Experience & Design team to deliver on them
• Leverage on-site opportunities to effectively drive cross-sell/up-sell
• Determine approach to vendor marketing/advertising to capture incremental vendor funding

VENDOR MANAGEMENT
• Work closely with a defined set of strategic vendors to negotiate best terms, develop new incentive programs, and ensure a reliable and operationally effective flow of goods to our fulfillment centers
• Drive profitability through accurate forecasting and close monitoring of procurement margin

INVENTORY & SUPPLY CHAIN MANAGEMENT
• Partner with supply chain to forecast sales and procure inventory required to support sales and promotions and achieve in-stock rate goals
• Partner with supply chain team to manage inventory health, including exit strategies for unproductive inventory

Education/Qualifications

• MBA preferred